Slowly but surely, the #keepemwet and pure-catch & release movement starts to change and gains attraction. I hope that soon the times of holding your fish over your head will be over and that more and more people start to focus on the environmental and ecological factor. Even in this video you can see the fish outside the water but it's at least not in selfie style.
Join Fishing BC Ambassador Brian Chan and the crew from Hooké as they explore Roche Lake near Kamloops, BC.
"The biggest enjoyment I get out of guiding fly fishers on lakes is seeing someone who has just taken up the sport and they get to catch a lot of fish. Their eyes get big, and they don't need big fish, they just need to feel the tug on the end of the line and those individuals are hooked for life"